The Ultimate Amazon Sellers Guide: Amazon Freight Forwarders


6 min read

The Ultimate Amazon Sellers Guide: Amazon Freight Forwarders

If you're running an e-commerce business and need to tackle the challenges of international trade and make your shipping operations as smooth as possible, you've landed in the right spot. In this guide, we're going to dive into all things related to freight forwarding.

We'll cover everything from understanding their role in the supply chain to the awesome perks they offer for FBA sellers. So, get ready to uncover the secrets of hassle-free shipping and grow your global business using the expertise of freight forwarders tailored just for Amazon sellers. Let's embark on this journey together and take your e-commerce venture to new heights with FBA!

What is Amazon Freight Forwarder?

It's a fancy term for a third-party logistics company that's all about making shipping and freight services happen for businesses selling stuff on Amazon. These forwarders specialize in getting your goods from your place (like the manufacturer's spot or warehouse) to Amazon's fulfillment centers, where your products are stored and then sent out to customers.

According to Amazon themselves, “Shippers can tap into Amazon’s super cool supply chain abilities and technology. We've got more than 30,000 Amazon-owned trailers and 30,000+ trusted carriers to cater to your shipping needs. We bring you reliability, tracking, and top-notch performance because you deserve nothing less. Our network runs 24/7, every single day of the year. And as part of Earth's most customer-centric company, we've made user-friendly solutions to keep things transparent from quote to payment.”

So, what does a freight forwarder do? A good one handles a bunch of things in the shipping process, including:

  1. International shipping: If you're getting products from overseas manufacturers or suppliers, they're the ones who make sure things cross borders without a hitch.

  2. Customs clearance: All that tricky paperwork and rules when goods hit international borders? They've got that covered.

  3. Freight management: They choose the best ways to ship your stuff – carriers, methods, routes – all to save you money and get things there on time.

  4. Warehousing: Some even store your inventory until it's ready to head to Amazon's centers.

  5. Last-mile delivery: Sometimes, they'll even handle the final stretch – from the Amazon center right to your customers' doors.

Using an Amazon Freight Forwarder can make things simpler for sellers, freeing you up to focus on your main business. Plus, it can cut down on shipping costs and speed up delivery times, making your customers super happy.

But how does a freight forwarder work, you ask? Well, think of them as the middle-person in the shipping game. They're the ones who sort out bookings, paperwork, and customs stuff, and get your goods from point A to point B. Whether it's by sea, air, rail, or trucking, they make it all happen. They might even keep your stuff in one place (warehousing), and some go all the way to delivering it to your customers' doors.

One big player in this world is DHL Global Forwarding. Ever heard of them? They're part of the German logistics giant Deutsche Post DHL Group. These folks are pros at getting things from here to there. They've got ocean, air, road, and rail services all over the place. They deal with customs, tracking, storage – you name it.

Now, let's get into the lingo and roles in the freight forwarding world:

  1. Consignor/Shipper: This is you or the company you're working with – the one sending the goods.

  2. Freight Forwarder: These are the wizards who handle everything about moving your goods. They sort out the logistics, pick carriers, do paperwork – the works.

  3. Shipping Agent: These are the go-betweens for carriers and shippers. They handle all the nitty-gritty details of shipping lines, airlines, and other transport.

And speaking of shipping, here are some terms you should know:

  • Bill of Lading (BOL): It's like the golden ticket for shipping. It's a document that shows what you're shipping, where it's going, and all the details about your goods.

  • Export License: A permission slip from the government that says, "Go ahead, export this stuff." It's necessary for certain goods and certain places.

  • Inspection Certificate: A fancy paper that says your stuff's in tip-top shape. An official stamp of approval.

  • Commercial Invoice: This is like a receipt for your international package. It spells out what's in the box, how much it's worth, and other important stuff.

  • Packing List: Think of it as a shopping list for your shipment. It details what's in each box and helps everyone know what's where.

  • Special Certificates: Extra documents are needed for special stuff – like if you're shipping plants, dangerous stuff, or goods that have to prove where they came from.

  • Entry Summary: A formal customs declaration you give when your stuff hits a new country. It's all the info customs needs.

  • Proof of Delivery (POD): The receipt you get to show your stuff made it where it needed to go.

Now, who pays the freight forwarder? Well, it depends on what you agree on. Some common scenarios:

  • Ex-Works (EXW) or FOB (Free on Board): You, the buyer, pay the freight forwarder.

  • Cost and Freight (CFR) or Cost, Insurance, and Freight (CIF): The seller pays for getting the goods to the destination port, but in CIF, they also pay for insurance.

  • Delivered at Place (DAP) or Delivered Duty Paid (DDP): Seller pays all the shipping and delivery costs.

So, what's Amazon's deal with freight? They've got some trucking services using big trailers and all that jazz. But there's a bunch of stuff they don't cover – like multi-stop shipments, ocean shipping, personal shipments, and more.

But let's get back to the big question: Do you really need a freight forwarder? It depends on your game plan. If you're dealing with international trade, they're like your trusty sidekick. They'll guide you through customs, handle the paperwork, and keep the shipping train on track. If you're just doing local stuff or have the whole shipping thing down to a science, you might not need one. But be careful about using your manufacturer's forwarder – it might seem cheaper upfront, but hidden costs can come back to bite you.

So, what are the perks of using a freight forwarder for Amazon FBA? They tap into Amazon's cool tech and supply chain skills. With their army of trailers and carriers, they promise top-notch shipping performance. It's 24/7, 365 days a year, and they've got user-friendly tools for you to keep tabs on everything from quotes to payments.

When should you hop on the freight forwarder train? Here are some times when it makes sense:

  • International Trade: If you're moving stuff across borders, they're your guides through the customs maze.

  • Complex Shipping: Lots of shipments, lots of carriers? They're like traffic cops for your logistics.

  • Going Global: If you're expanding to new markets, they're your GPS for international shipping.

  • Playing by the Rules: They know customs like the back of their hand, so you don't get tangled in red tape.

  • Saving Cash: Negotiating good deals, and picking cheap shipping – they're your money-saving superheroes.

  • Labeling Pros: Got special packaging needs? They've got your back.

So, there you have it. Freight forwarding might just be your ticket to smoother shipping and happier customers. Remember, whether it's finding the right Incoterm or picking the best freight forwarder, your journey to hassle-free shipping starts with a bit of research and a dash of savvy decision-making. Good luck out there in the shipping world!